Enterprise AI & Transformation
Hi, I’m Matthew.
I Help Large Enterprises Turn AI Into Operating Reality — And Build Toward The Autonomous Enterprise.
I make technology useful, usable, and valuable for organizations operating at scale. My work focuses on shaping the right solutions first — then making sure they can be executed, governed, and adopted in real operating environments, where success depends as much on judgment and execution as on the technology itself.
500+
Practitioners led
20+
Countries
2,500+
Programs delivered
Fortune 100
Enterprise clients
What began as a sub-20-person design team, I now lead as a ~500-person global organization — design and experience, business analysis, product management, consulting, value realization, digital strategy, enterprise architecture, change management, and transformation governance. Effectively everything but pure technology inside a full-service digital services firm, across retail, life sciences, financial services, energy, and hi-tech.
The team blends homegrown international talent with senior hires from the best of the design and consulting world — frog design, AKQA, FCB Global, IBM, Accenture, Deloitte, McKinsey, and PwC among many others.
Selected organizations served
Snapshot
Enterprise AI In Service Of The Human Experience
I help enterprises adopt AI through a cohesive strategy — one with the foresight, governance, and execution to hold up in the real world, not just on a slide. Having come up through execution and design before strategy, I lead at every layer: shaping what should be built, then making sure it can be delivered, adopted, and operated to create durable value.
And I keep the work pointed at people. We already design for agent experience — without abandoning the human one — because the goal is AI that makes organizations, and the people inside them, measurably better.
- Operate at the C-1 level, partnering with CTO and CDO organizations on AI strategy, delivery performance, operational risk, and capability.
- Lead at every layer — strategy, design, and execution — having come up through delivery and design before strategy.
- Design for both human and agent experience, keeping AI in service of the people it affects.
- Oversee enterprise architecture across the group — tying business value to technology decisions across the enterprise.
- Lead globally distributed teams across 20+ countries — hybrid, on-site, and remote delivery.
- Step directly into high-stakes programs when complexity is high and failure isn’t an option.
The mandate
Enterprise AI & The Autonomous Enterprise
I’m leading a refocus of my organization around enterprise AI — setting the strategy, governance, and operating model for an autonomous enterprise where AI agents and people work as one system. The throughline is human: even as we design for agent experience, the work exists to improve the human experience, not replace it.
And I’m running it inside my own organization first — rebuilding each practice AI-first, from AI-augmented design and business analysis to product management and consulting. The autonomous enterprise isn’t a thesis I advise on; it’s one I’m operating.
Enterprise AI strategy
A cohesive strategy with the foresight to set direction and the governance to make it real — not a pile of disconnected pilots.
The autonomous enterprise
Redesigning operating models, workflows, and decision rights for an enterprise where AI agents and people work as one system.
Human + agent experience
Designing for both the people and the agents in the loop — AI for humanity, with experience as the measure of success.
Governance & execution
Treating governance, trust, and disciplined execution as the product — so AI scales safely and actually ships.
Method
How I Work
Make adoption executable
Technology only matters if it fits the operating model, incentives, and delivery reality of the organization adopting it.
Treat governance as a product
Good governance isn’t overhead — it’s how risk is reduced and value is protected as AI scales.
Execution is strategy when stakes are high
In complex transformations, the quality of execution is the strategy.
Impact
Experience
A throughline from human behavior to enterprise AI — I’ve led at every layer, not just the top.
Human behavior
Psychology & cognition
Design & experience
Craft to product
Business & consulting
Delivery & advisory
Enterprise strategy
Operating models
AI & the autonomous enterprise
What’s next
Always in service of the human experience
SVP, Digital Strategy & Innovation — SoftServe
2021–Present
Lead a horizontal strategy and delivery organization in the Office of the CTO — now being refocused on enterprise AI strategy and the autonomous enterprise.
Scope
A matrixed global Digital Strategy & Innovation organization whose capabilities deploy across the full project lifecycle — pre-sales, strategy, solution, and delivery — spanning industries and geographies.
Accountability
Own delivery outcomes, operational risk, and capability strategy in executive and board contexts; report to the CTO/CDO with quarterly board governance.
Operating Model
Everything but pure technology — design and experience, business analysis, product management, consulting, value realization, digital strategy, enterprise architecture, change management, and transformation program management (governance).
Delivery Reality
Set strategy and oversight for complex, multi-year programs where ambiguity and risk are high.
VP, Digital Strategy & Design — SoftServe
2020–2021
Built the strategic foundation for enterprise transformation work and scaled advisory delivery.
Scope
Global design plus digital strategy & transformation consulting under a single executive remit.
Accountability
Founded the digital strategy function and organizational change management capability.
Delivery Reality
Led transformation programs across employee, customer, and business experience.
VP, Global Experience Design — SoftServe
2016–2021
Scaled experience design into a global capability that shifted go-to-market focus.
Scope
Built and scaled the global experience design practice from early stage.
Operating Model
Established design operations, leadership structures, and delivery models.
Accountability
Positioned experience as a strategic differentiator for enterprise transformation.
Senior Manager, Platform Experience — IBM Cloud / IBM Design
2015–2016
Defined platform experience governance to align distributed product ecosystems.
Scope
Led cross-functional platform team spanning design, engineering, and architecture.
Accountability
Hired to build and govern what became the IBM Carbon Design System for consistency at scale.
Delivery Reality
Partnered with enterprise customers through IBM Garage-style engagements driving adoption.
Earlier — Creative & Design Leadership
2004–2015
Before IBM and SoftServe, I came up through agencies and brands — Associate Creative Director at FCB Global (Fortune 500 financial services), Digital Design Director at Eyemart Express, and Design Director / Partner at SCDS Worldwide — building the craft and execution foundation the later design, strategy, and transformation work is built on.
Credibility
Credentials & Recognition
Education & certifications
- MBA — International University Isabel I de Castilla
- M.S., Artificial Intelligence for Business — Escuela de Negocios Europea de Barcelona
- MFA — Academy of Art University
- B.A., Psychology & Biology — Rhodes College
- MicroMasters, Business Leadership — University of Queensland
- Prosci Certified Change Practitioner
A foundation in human behavior and cognition, design, and business — the throughline behind keeping AI in service of people.
Speaking
Internationally recognized keynote speaker on AI, design, and the future of work — at events including IBM InterConnect, IT Arena, and IT Weekend. Selected talks:
- The Paradoxical Nature of AI as the Key to our Digital Well-Being — IT Arena 2019, Lviv
- Perception Design: Shaping the Future of Reality — IT Weekend Ukraine 2017, Kyiv
- Culture Change with DesignOps at Scale — Iteracia by Projector
- Bluemix Design System (now IBM Carbon) — IBM InterConnect 2016, Las Vegas
Teaching
- Adjunct Professor — Academy of Art University
- Instructor — Chicago Portfolio School
Board
Member, Board of Directors — The Attention Exchange and Zedosh, sister companies behind the world’s first regulated Attention Exchange® (2020–2025).
Connect
Contact
Best way to reach me is email. I’m always open and interested in executive-level conversations around digital, AI, transformation, and where they’re all headed.