Hi, I’m Matthew.

I make technology useful, usable, and valuable for organizations operating at scale.

My work focuses on shaping the right solutions first—then ensuring they can be executed, governed, and adopted in real operating environments. This includes advanced capability like AI, where success depends as much on judgment and execution as on technology itself.

Snapshot

Enterprise AI adoption and execution at global scale

How I work

I work at the intersection of solution design and execution—where technology decisions meet real organizational constraints.

My responsibility doesn’t stop at defining what should be built. It includes ensuring the solution can be delivered, adopted, and operated in a way that creates durable business value.

  • Shape enterprise and AI-enabled solutions with clear intent, boundaries, and success criteria
  • Design operating models, governance, and delivery approaches that fit the organization adopting the solution
  • Lead execution across globally distributed teams, partners, and delivery environments
  • Step directly into high-risk programs when complexity, ambiguity, or failure risk is high

Focus

Current focus

Right now I’m focused on enterprise AI adoption: turning advanced capability into repeatable delivery—governance, operating models, and outcomes.

  • AI-enabled operating models
  • Enterprise transformation delivery
  • Experience-led change

Method

How I work

Make adoption executable

Technology only matters if it fits the operating model, incentives, and delivery reality of the organization adopting it.

Treat governance as a product

Good governance isn’t overhead — it’s how risk is reduced and value is protected at scale.

Execution is strategy when stakes are high

In complex transformations, the quality of execution is the strategy.

Impact

Impact

SVP, Digital Strategy & Innovation — SoftServe

2021–Present

Lead a horizontal strategy and delivery organization brought in when complexity is high and failure is not an option.

Scope

Global Digital Strategy & Innovation organization operating across industries, geographies, and delivery segments.

Accountability

Accountable for delivery outcomes, operational risk, and capability strategy in executive and board contexts.

Operating Model

Cross-functional org spanning experience design, business analysis, product management, solution consulting, transformation management, organizational change, and embedded architecture.

Delivery Reality

Owns strategy and oversight for complex, multi-year programs where ambiguity and risk are high.

VP, Digital Strategy & Design — SoftServe

2020–2021

Built the strategic foundation for enterprise transformation work and scaled advisory delivery.

Scope

Global design plus digital strategy & transformation consulting under a single executive remit.

Accountability

Founded the digital strategy function and organizational change management capability.

Delivery Reality

Led transformation programs across employee, customer, and business experience.

VP, Global Experience Design — SoftServe

2016–2021

Scaled experience design into a global capability that shifted go-to-market focus.

Scope

Built and scaled the global experience design practice from early stage.

Operating Model

Established design operations, leadership structures, and delivery models.

Accountability

Positioned experience as a strategic differentiator for enterprise transformation.

Senior Manager, Platform Experience — IBM Cloud / IBM Design

2015–2016

Defined platform experience governance to align distributed product ecosystems.

Scope

Led cross-functional platform team spanning design, engineering, and architecture.

Accountability

Hired to build and govern what became the IBM Carbon Design System for consistency at scale.

Delivery Reality

Partnered with enterprise customers through IBM Garage-style engagements driving adoption.

Connect

Contact

Best way to reach me is email. I’m open to roles where delivery discipline meets frontier technology.

Selective public profile.

© 2026 Matthew McBride